Discovering Marketing Disconnection Through Data Analytics

Using Data to Identify Gaps in Audience Engagement

A client approached FARM with strong sales numbers, website traffic, and social media presence, yet their customer loyalty and engagement were declining. Traditional analytics suggested all was well, but a deeper look revealed subtle disconnects between marketing efforts and real customer experiences.

Mapping Customer Journeys for Actionable Insights

FARM analyzed a combination of website behavior, social interactions, sales touchpoints, and customer feedback to uncover patterns. We discovered gaps where customers felt overlooked and identified touchpoints that could be strengthened to improve retention and satisfaction. Our methodology involved connecting disparate data sources to create a holistic understanding of the audience’s experience.

Turning Data Into Engagement Strategies

Based on our analysis, we implemented targeted engagement initiatives: personalized follow-ups, interactive content, and offline strategies to complement digital efforts. These interventions helped the client rebuild authentic connections with their audience, increase retention, and make marketing more effective.